B is for Business Basics: don't let your grand vision blur your business acumen

Liam Black

When you're in the pursuit of achieving great social change, it can sometimes be easy to lose sight of the day-to-day business basics that keep your enterprise afloat. In the second extract from his new book The Social Entrepreneur's A to Z, Liam Black reflects on how easy it is to get intoxicated by your own rhetoric – and most importantly how bad this can be for business. 

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