To market your social enterprise, stop talking about your product

David Lionetti 21st February 2019

GLL is the UK’s largest leisure and cultural social enterprise managing over 350 leisure centres, gyms and libraries with 850,000 members. Just because you’re big, though, doesn’t mean you can get away with repeating the same message every year, as GLL’s national marketing manager explains

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To market your social enterprise, stop talking about your product

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To market your social enterprise, stop talking about your product

You need to be a Pioneers Post member to access this story.

Click here to log in to your account.

Not a member yet? Click below to unlock unrestricted access to all our content – stories and insight from two decades of specialist coverage from around the world.