'This moment is making leaders of people' - Alex Smith, The Cares Family

Alex Smith

There's no guide to steering a social venture through a global pandemic. In this series, we hear how some of those navigating uncharted waters are shoring up cash, keeping customers on side and guiding staff and volunteers through one of the biggest upheavals they've ever faced. This time: Alex Smith, founder and CEO of The Cares Family – a group of charities that brings together older and younger neighbours to reduce loneliness and build community – on emergency fundraising, facing down imposter syndrome and why long-term priorities remain unchanged.

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