Matthijs Visch, Patagonia: ‘We do walk away from business we don't believe in’

Laura Joffre 16th March 2022

INTERVIEW: Outdoor clothing brand Patagonia was pioneering sustainable business long before most caught on. EMEA boss Matthijs Visch tells us what it means to be an “activist company”, why walking away from Facebook was an easy decision – and why supply chain headaches still catch them out sometimes. Plus, he reveals plans for a new “academy” to share what they've learned with other companies.

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Matthijs Visch, Patagonia: ‘We do walk away from business we don't believe in’

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Matthijs Visch, Patagonia: ‘We do walk away from business we don't believe in’

You need to be a Pioneers Post member to access this story.

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Not a member yet? Click below to unlock unrestricted access to all our content – stories and insight from two decades of specialist coverage from around the world.