‘Yesable propositions’: how to negotiate for social change

John Marks 14th October 2024

If you want someone to change their behaviour, consider how to frame a proposal that is in their interests as well as yours. It’s a life-changing approach that can be a fundamental principle for social entrepreneurs, says John Marks, who offers examples from his organisation’s work in the Democratic Republic of Congo.

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‘Yesable propositions’: how to negotiate for social change

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‘Yesable propositions’: how to negotiate for social change

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