At the first Pioneers Post event, readers got the chance to grill three experts working in and around social enterprise on the challenge of creating awareness about your social venture.
They strike a chord with the public, spread lightning fast, raise a lot of money and heighten awareness of good causes. But viral campaigns can be hard to manage for charities.
Celebrities have the power to raise the profile of social enterprise, but certain celebs have wreaked havoc in the charity sector. Should social entrepreneurs call upon the celebrigod?