Social start-ups face decisions daily that could shape the direction of their business. Helen Trevaskis reminds herself of the 7 most important things to remember when making decisions at a crossroads.

Social entrepreneurs need the courage to ask for things, especially money. Only it's not quite as simple as asking Santa discovers Helen Trevasksis.

In a new column, Helen Trevaskis stumbles from the world of corporate consultancy into a social entrepreneur’s life and gets to grips with a whirlwind of new ideas.