Opinion: The ‘business case for purpose’ is leading us down the wrong path

Tom Rippin 13th June 2023

As the conversation about business purpose has spread, it has become more confused and contradictory, says Tom Rippin. Only one school of thought on purpose – the systems-driven one – holds a lasting solution.

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Opinion: The ‘business case for purpose’ is leading us down the wrong path

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Opinion: The ‘business case for purpose’ is leading us down the wrong path

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