‘Deep enterprise redesign’ – transforming the underlying structures of who holds power and toward what end in business – is the new frontier of sustainability, and the beginning of the end of shareholder primacy, say Marjorie Kelly, Kate Raworth and Erinch Sahan.
Collaborating as co-authors for the first time in this article, Kelly – whose book Owning Our Future first outlined the five elements of deep enterprise design – and Doughnut Economics Action Lab's Raworth and Sahan (pictured below, left to right) warn that the future would not look back kindly on a business community that continued to prioritise capital accumulation for an elite few in the context of fast-growing social crises and ecological breakdown.
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