Consumer goods giant says pledge for inclusion and fair wages across global supply chain will make it a “better, stronger business” – while CEO Alan Jope says company “does not believe in shareholder primacy”.
Recent events have shown just how important it is for companies to build social credibility, says global brand expert Myriam Sidibé. In the latest episode of Peace, Love and Profit, she lays out tools for brands to build an authentic social mission.
