Nobel laureate condemns those who ‘mindlessly’ continue the old ways of doing business and urges swift action, speaking at celebration event for those who are transforming corporates from within.
What does it take to change a corporation into a force for good? The former CEO of Danone – a champion of purpose-led business – shares four ways senior managers can ensure they're pushing for positive change.
“Everything starts with imagination,” the Nobel prize laureate says, calling on social entrepreneurs to follow the lead of science fiction creators – and advising budding intrapreneurs to be “outrageously bold” in their ideas.
Most corporate employees believe they could help their firm have more positive impact – yet three-quarters say that's unlikely to happen soon. A gloomy outlook? Not necessarily – especially with growing support for intrapreneurs.
