Want to get your social enterprise product onto supermarket shelves? From market research to branding, five things to consider when looking to secure a contract with a large retailer, from the experts at SIS Retail Academy.
In the third extract from his new book The Social Entrepreneur's A to Z, Liam Black recalls a moment of realisation when launching a new venture – don't assume you know what your customers want, get down to the frontline and find out.
The further away you are from the frontline, the better things seem on the ground. Liam Black brings Aravind Srinivasan and Sandra Schembri back into the studio to discuss the importance of immersing yourself in frontline customer service.
