In the face of legislative changes that will have an impact on housing associations, the sector is trying to work out how to ensure both public and politicians are clear about the work they do.
Housing association board members attending a National Housing Federation conference in London were urged to consider the point to their existence and remember the people that their businesses serve.
Do you see housing associations as social enterprises? You should, Ruth Davison, director of policy and external affairs for the National Housing Federation tells Lee Mannion.