Karen is the CEO of Belu, the UK’s most ethical water brand, which in 2011 pledged to donate a minimum of £300,000 to WaterAid over the following three years, helping transform the lives of 20,000 people. Belu was started with the simple idea that there was a better way to do business by reducing environmental impact and using all profits to fund clean water projects.
Before joining Belu in 2010, Karen led the marketing teams of multinational corporates including Barclays bank Plc and Audi UK.
