How can social entrepreneurs get their story heard? Top tips – and personal reflections – from best-selling author, serial entrepreneur and co-founder of youth marketing agency Livity, Sam Conniff.
Switching from product-led to consumer-led marketing is helping GLL – one of the UK’s largest social enterprises – to reconnect its brand with younger customers.
It has been a good year for this year's UK Social Enterprise of the Year award-winner, Cafédirect – but it hasn't always been this way. Pioneers Post hears the story behind the coffee company's fall and rise.
In the run-up to Good Stories on 26 February – a day of marketing and communications workshops for social enterprises – we share some top tips for storytelling for social enterprises.
Got a great social enterprise story to tell? Good Stories, the marketing and comms conference, was packed full of inspiration and expert tips for improving your communications.
Streaming services, adblockers... if people can choose how they consume media, how do you get their attention to support your cause? By going where they are and speaking their language, writes Mike Buonaiuto.
“If you’re not on the first page of Google, you don’t exist,” one charity CEO told our authors. So how do you get on that first page? Three words: search engine optimisation.
Over the coming weeks, we'll be publishing features to help you get your digital toolbox together – the websites and applications that can make your social venture run more efficiently. First: how to choose what you need.
